Google Executive Suggests “Very Few” Pixel Owners Are Coming From Samsung Galaxy Phones

Samsung and Google's partnership goes back a long way, with their connection emphasized at the Made by Google event in 2024, where many of the advanced features were coming to Galaxy phones, such as the Circle to Search and even Gemini Live, which were available to Galaxy users even before the Pixel 9 series. They maintain healthy competition and continue working on projects like Wear OS. Despite the tech giant working arduously especially with the recent Pixel 9 lineup, it struggles to be among the top five global smartphone brands as per the market share. Google executives have recently revealed details regarding Pixel owners and where they come from.

Google executive reveals Google Pixel users rarely transition from Samsung devices

While Google and Samsung have partnered up on several occasions despite both companies being in competition, Google's executive has detailed the partnership in an interview and given us more insights into broader trends within the tech industry. Even though Google has not yet managed to grab the most market share globally in the smartphone industry, it does have a loyal user base, and although the assumption would be that some might stem from Samsung users switching to Pixel phones, that is not the case.

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As per the lengthy interview given to Stratechery that touched on various other topics, the Senior Vice President of Devices and Services at Google, Rick Osterloh, when inquired about the Pixel device owners and where they come from, suggested that Samsung is not behind many Pixel owners as users rarely transition from Samsung to Pixel. This is a surprise for many as Samsung is a global brand with vast numbers of users spread all over, and you would naturally be inclined to think that Pixel owners might have previously owned a Samsung device.

A follow-up question was then asked by