Apple Intelligence Driving iPhone 16 Sales ‘May Be Too Optimistic’, As Analyst Highlights Reasons Why Demand Would Remain The Same

Apple recently announced its AI features, which have sparked interest from many, but requires an iPhone 15 Pro or iPhone 16 models, and the latter will be launched later this year. It was previously speculated that the iPhone 16 could see an uptick in sales, all thanks to the company's new AI efforts. However, we should not be too optimistic at this stage, as one analyst claims that the orders of the iPhone 16 will be the same as the current models despite a new design and upgraded internals with Apple Intelligence support.

iPhone demand could remain the same as last year, even after various changes in design and the inclusion of Apple Intelligence

Apple Intelligence is one of the key selling points of iOS 18, and Apple's upcoming iPhone 16 models could get some exclusive features, which was previously a valid argument in favor of increasing sales. However, analyst Ming-Chi Kuo, in his latest post on Medium, states that the company's AI features or Apple Intelligence will not have an impact on the iPhone 16's sales or orders from suppliers.

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The analyst gives two reasons why the iPhone 16 sales would remain the same, as he quoted TSMC stating that it did not see an increase in unit growth for this year, which means that the orders have been kept the same. Additionally, he also stated that Largan, one of Apple's suppliers, claims that orders for the high-end models are the same as last year as well.

According to Kuo, Apple's iPhone 16 orders for the second half of this year will rest at around 87 million units, which is 4 million less than that of the iPhone 15's orders in the same duration. While Kuo does state that suppliers might have been asked to increase the order count, it could be for "specific reasons within individual industries or components."

Moreover, Kuo was also adamant on the notion that Apple Intelligence pushing