Apple Drops To Sixth Position In China’s Smartphone Shipments, As The iPhone Faces Immense Competition From Huawei, Vivo, More

Apple is not doing so well in China, and based on the latest numbers from a research firm, the company has dropped below the fifth position in the region for the first time in many years. The second quarter results suggest that Apple is now the sixth largest smartphone vendor in China, competing against Chinese brands like Huawei, Oppo, Vivo, and more.

Apple secures the sixth spot in China's total smartphone shipments, falling behind the likes of Huawei, Oppo, Vivo, and more

China is one of the biggest markets for Apple, and it has continued to offer promotions and discounts for the iPhone, but to no avail, as the company's market share dropped from 16 percent to 14 percent, reports Canalys. The company's smartphone shipments in the region dropped by at least 6.7 percent year-over-year, and there could be many reasons for this. For one, competition in the region has gradually increased, and the lack of innovation in design could also have contributed to the downfall.

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Specifically, Huawei has emerged as one of the leading brands in the region, and the company's Kirin-based processors are gradually getting better than Apple's A-series chips. According to the research firm, the total smartphone shipments in China increased by 10 percent compared to last year in the second quarter, with up to 70 million units shipped. Vivo claimed the top spot with 13.1 million units, catering to 19 percent of its market share, while Oppo secured 11.3 million units during the same time period and took the second spot.

Honor took the third spot with 10.7 million units, and Huawei, which has improved a lot in recent years, took the fourth spot with 10.6 million units. Xiaomi upped its game and bagged 10 million units, entering the top five position, but Apple failed to make the cut as it only managed to gather 9.7 million units of the iPhone in China.

With fierce competition among Android smartphone