Wizards of the Coast Addresses AI Concerns

Wizards of the Coast, publishers of Dungeons and Dragons and Magic: The Gathering, has released a new FAQ addressing the use of generative AI in both franchises. As a controversial technology, it is an area that fans have been inquiring about. Generative AI has already been at the heart of controversy for Wizards, like when the company replaced AI-generated artwork in Bigby Presents: Glory of Giants for future printings after it was discovered AI artwork had been used.

In January, Wizards of the Coast ran into more trouble when it was found that Magic: The Gathering marketing material was using AI art. This happened after Wizards expressly said that there would be no generative AI used on Magic: The Gathering cards, and it prompted the company to revise how it handles marketing materials going forward. Dungeons and Dragons has also had major issues with AI, such as the example mentioned earlier.

Wizards of the Coast published an FAQ on generative AI use within the company and its products to address these concerns. This FAQ is the official stance of Wizards regarding generative AI, and its rules regarding the field. It states: «We require artists, writers, and creatives contributing to the Magic TCG and the D&D TTRPG to refrain from using AI generative tools to create final Magic or D&D products.» Wizards has also banned generative AI in Magic: The Gathering marketing material after the aforementioned incident in January.

The FAQ also explains how Wizards investigates whether generative AI is used in a product. While being quite vague, it mentions how it is a mixture of having a human re-reviewing art, using tools, and discussing the situation with the artist or creator in question. As Wizards of the Coast saw, false accusations of generative AI use can quickly spread, like what happened with the accusations that some of the One Dungeons and Dragons books releasing later this year were using generative AI.

Wizards also explains that the company will not be