Video game performers will strike over AI concerns

The SAG-AFTRA union today called for a strike against several major video game publishers after failing to reach an accord over AI use. The action will take effect at 12:01 am on July 26.

«We're not going to consent to a contract that allows companies to abuse A.I. to the detriment of our members,» SAG-AFTRA President Fran Drescher said.«Enough is enough. When these companies get serious about offering an agreement our members can live – and work – with, we will be here, ready to negotiate.»

SAG-AFTRA performers working in games «deserve and demand the same fundamental protections as performers in film, television, streaming, and music: fair compensation and the right of informed consent for the A.I. use of their faces, voices, and bodies,» said the union's National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.

The union has been lobbying the video game industry to agree to protections against its members' likenesses and voices being recreated with AI. SAG-AFTRA entered negotiations with the companies for the Interactive Media Agreement in October 2022. Other studios, such as Replica Games, have agreed to the union's contract. The union also secured a similar deal for animated TV shows earlier this year.

A spokesperson for the gaming companies included in the Interactive Media Agreement, Audrey Cooling, provided a statement on behalf of the businesses. ​​“We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations," she said. «We have already found common ground on 24 out of 25 proposals, including historic wage increases and additional safety provisions. Our offer is directly responsive to SAG-AFTRA’s concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the IMA. These terms are among the strongest in the entertainment industry.»

The strike includes the following studios:

• Activision Productions Inc.