Sega Blames Mario on Low Sonic Game Sales

Sega executives have suggested that competition with Super Mario Bros. Wonder hurt the sales of Sonic Superstars when it was first released. The latest 2D iteration of the classic franchise, featuring a speedy hedgehog, was launched last year to average reviews and notably poor sales. Sonic Superstars managed to replicate much of the old-school gameplay of the series but seemingly failed to wow critics or fans, and this translated to a disappointing launch.

Shortly after its release in October, it was revealed that Sonic Superstars fell short of Sega's sales expectations. At the time, Sega appeared to be projecting optimism despite this setback, claiming that it hoped to make up for the initial slump with increased sales during the holiday season. Unfortunately for the publisher, however, this optimism proved premature and sales did not notably improve. Instead, the platformer has continued to struggle, and executives have an explanation why.

In a recent Q&A session for investors, Sega executives Makoto Takashi and Nobuaki Yoshii discussed the sales of Sonic Superstars and hinted that it was competition with Super Mario Bros. Wonder that ultimately hurt the title. It's not clear from the English translation of the transcript who was speaking, but in response to a question about the game, one executive said that launching at the same time as another title from the same genre hurt sales. While not naming any specific games, a strong case can be made that this was a nod to the new Mario title.

In contrast to Sonic Superstars, Super Mario Bros. Wonder was one of the highest-rated games of 2023 and enjoyed superb sales. Also featuring 2D platforming with characters beloved by gamers, Mario Wonder was released the same week in October, and it's easy to see how it could overshadow Sonic and pull gamers away. Sega executives seem to think this was the case.

Of course, it's important to note that Sega could be overlooking some other important factors. It's worth remembering that