Dragon Ball Z: ‘Goku Day’ Celebrated with Surprising Limited Edition Brand Collaboration

Dragon Ball Z has one of the most undeniably energetic fanbases in the world. Now, in time for the annual celebration of May 9’s ‘Goku Day’, a new art collaboration brings the legendary Super Saiyan to a prominent place in the home pantry.

In a new collaboration with Reese's Puffs, a special cereal box honoring Earth's Super Saiyan is set to be available through online-only ordering with Reese's Puffs owner General Mills. Given its online exclusivity and the limit of one box per customer, it's safe to assume that this is one of the most envy-inducing cereal boxes around.

At $40 for online order, this is specially made to be a collector's item designed for long-term display rather than just ripping through to get to the cereal. The front of the box is printed with a ridged image that shows Goku's transformation into Super Saiyan form and the back of the box features a premium embossed image of the dragon Shenron.

For fans who are looking for a bit wider distribution, additional standard box designs featuring art of Goku, Piccolo, Trunks and Vegeta are being sold in grocery stores across the U.S. for a more standard MSRP of around $5.69.

May 9 has been officially designated by the Dragon Ball franchise as Goku Day, and the date was chosen as a pun in the Japanese language, with the numerical for 5/9 being spoken as «Go-Kyū.» The event has been celebrated across the fanbase in an official capacity for years, ranging from in-game events with the mobile Dragon Ball Z: Dokkan Battle to another event this year in which fans are asked via polling to rank Goku’s “Best Bout”—the best fight scene from the anime.

This year also takes on both an anniversary celebration of 40 years since the first publishing of the original Dragon Ball manga, as well as a more solemn commemoration of the unexpected passing of Dragon Ball creator Akira Toriyama in early March. The legendary creator has touched countless millions of fans with his stories of heroism and adventure, and his stories