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Xbox owners have once again hit back at Microsoft for "very disappointing" advertisements

Xbox owners have once again hit back at Microsoft for «very disappointing» advertisements.

This time, the full-screen advertisements – which players currently cannot opt-out from – were to raise awareness about last week's Developer Direct showcase.

To see this content please enable targeting cookies. Manage cookie settings Newscast: Did Microsoft's Developer Direct showcase a better year for Xbox?Watch on YouTube

«The Xbox consoles are not and never were advertised or sold as a subsidised device, but the ads are sure making it feel like one,» posted one irate player. «This feels akin to getting an Amazon Kindle at a discount because its ad supported.

»If you defend this, I won't ever understand why you do. If you are apathetic to it, I completely understand you and if you're disappointed by it, I'm with you."

Okay...*sigh*

We're gonna do this again I suppose.

The Xbox consoles are not and never were advertised or sold as a subsidized device, but the ads are sure making it feel like one.

This feels akin to getting an Amazon Kindle at a discount because its ad supported.

Xbox… pic.twitter.com/FzPzPwjkXe

— K-Med (@K__Med) <a href=«https://twitter.com/K__Med/status/1748371660913393979?ref_src=» https:>January 19, 2024 To see this content please enable targeting cookies. Manage cookie settings

The Verge's Tom Warren similarly posted a picture of the intrusive advertisement, saying: «The fullscreen Xbox pop-up ad has returned for the Developer Direct. I just turned on my console and got this one.»

the fullscreen Xbox pop-up ad has returned for the Developer_Direct. I just turned on my console and got this one https://t.co/6n80uHgcgA pic.twitter.com/pdLFD2S7x4— Tom Warren (@tomwarren) <a href=«https://twitter.com/tomwarren/status/1748410056167579991?ref_src=» https:>January 19, 2024

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ANOTHER full screen ad before getting to the dashboard. I guess this is the new thing now on Xbox. <a

Read more on eurogamer.net