Twitch Is Making Changes to Its Partner Program

Twitch has announced a major change to its Partner Program set to start later this year, expanding the qualifications for the site's lucrative revenue split. The streaming platform's partnership program has undergone a plethora of major changes throughout recent years, both adjusting its revenue splits and changing its partnership contracts. Last year saw Twitch introduce a new 50/50 revenue split with partnered creators, which was met with significant controversy and later saw a 70/30 revenue split introduced through its Partner Plus Program. Now, Twitch is set to expand its highest partnership tier.

While Twitch has long stood as one of the biggest streaming services, recent months have seen major competition step up to challenge the Amazon-owned platform. New start-up Kick, co-founded by popular streamer Trainwrecks, has seen several popular banned creators like Adin Ross and Amouranth migrate to the website. YouTube has also continued to pose a major threat to Twitch's dominance, with beloved content creators like MoistCr1tikal ending their exclusivity with the site. Now, however, Twitch is looking to make streaming on the platform more enticing with higher splits.

As reported by IGN, a new announcement from Twitch has revealed the site is planning to expand its «Partner Plus» program, beginning in February. Following the change, Partners and Affiliates will both be able to earn the 70/30 revenue split promised by Twitch as a reward for reaching 300 «Plus Points» through paid and gift subscriptions. The adjustment marks a substantial decrease from the former 350 point threshold, with Partners also qualifying for a 60/40 split if they maintain 100 points for three consecutive months. Qualification for the program will begin on February 1, with the higher revenue splits launching on May 1.

Alongside the changes to Partner Plus, Twitch is also making further adjustments to the lucrative revenue split program. Affiliate streamers will no longer see a $100,000 cap