EA says giving videogame characters 'life and persistence' outside of games with AI is a 'profound opportunity,' which is the kind of talk that leads to dangerous Holodeck malfunctions
Like so many other companies, EA is going all-in on generative AI. At an investor's conference today, the game development giant talked at length about the ways AI is supposed to transform its business, and chief strategy officer Mihir Vaidya demoed some of the generative AI concepts the company has been working on.
