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Square Enix Unveils New Business Plan with Aggressive Multiplatform Strategy and Quality Over Quantity Focus

Today, Square Enix reported financial results for the fiscal year that ended on March 31. The results weren't great, as the Japanese publisher narrowly missed the revenue target and majorly missed the operating income target, with the latter also down 26.6% compared to last year.

However, Square Enix also announced today a brand new medium-term business plan that will last through March 31, 2027. The plan's title is Square Enix Reboots and Awakens – 3-years
of Foundation-Laying for Long-term Growth. The key changes compared to the studio's previous plan are an aggressive multiplatform strategy and a focus on quality over quantity.

Related Story FF7 Rebirth Sales Are Lower Than Those of Final Fantasy XVI in the Same Time Period
  • For HD titles, the Group will aggressively pursue a multiplatform strategy that includes Nintendo platforms, PlayStation, Xbox, and PCs. Especially in regards to major franchises and AAA titles, including catalog titles, it will build an environment where more customers can enjoy our titles.
    In addition, it will also devise a platform strategy for SD titles that includes not only iOS and Android, but also the possibility of PC launches. Furthermore, the Group will strive to maximize the acquisition of new users when launching a title and that of recurring users after starting management of game operation.
  • The Group will pursue a shift from quantity to quality as its medium- to long-term philosophy regarding the DE segment’s portfolio. To that end, it will first work to establish the optimal portfolio, striking a balance between a “product-out” approach that reflects the imaginations of its employees to the utmost, and a “market-in” approach that leverages customers’ voices and data to inform development efforts.
    It will strive for a regular launch cadence, focusing its development efforts and investments on titles with substantial potential to be loved by customers for years.

As for the multiplatform strategy, it is likely that the commercially

Read more on wccftech.com