Roblox CEO delivers imperial announcement that the goal is '1 billion daily active users' and 10% of all global gaming revenue, thanks

The Roblox Developers Conference is underway, and at the keynote address CEO and co-founder David Baszucki unveiled a modest goal: one billion daily active users, and 10% of all gaming content revenue worldwide happening within Roblox. To give that first target some context, estimates vary but the United Nations reckons the global population was just over eight billion people as of November 2022.

All you can really say is good luck because, while Roblox's numbers are as impressive as they get, the platform as it stands is nowhere close to this scale. It boasts 79.5 million daily active users, nothing to be sniffed at for sure, but getting from here to one billion seems Quixotic at best. The first thing Baszucki wants to take aim at, however, is the idea that all these users are young children.

«Of the 79.5 million users who come to Roblox daily, 58% are aged 13 or older,» says Baszucki, though perhaps a more telling stat would've been the percentage over 18. «When Erik Cassel and I founded Roblox in 2006, we were motivated by a question that still drives the company today: How do humans connect through play?»

Baszucki goes on to talk about how Roblox connects people, before getting to the industry's scale and that headline claim. «The gaming market is huge: 3.4 billion people play games, and the gaming industry generates more than $180 billion in annual revenue,» says Baszucki. «As our next stepping stone on our way to one billion daily active users, we are sharing an ambitious goal: We believe that 10% of all gaming content revenue worldwide will flow through the Roblox ecosystem and be distributed within our Roblox community.

»On our way to 10% of gaming content revenue, we believe we will reach approximately 300 million daily active users. We believe that about 80% of those people will come to Roblox to play together, with the rest coming to shop, consume entertainment, learn, or simply communicate with one another." 

Ookay. I'm not quite sure why Baszucki floats