Reminder: UK retailer Game’s reward scheme ends on Wednesday

The reward scheme for UK retailer Game ends on Wednesday.

As initially confirmed in early June, the retailer will be ending its Game Reward and Game Elite scemes on July 31 at 11:59pm BST.

Players who have an existing points balance on their Game account will have to spend it before this time.

Any points balance remaining will be reset to zero after the deadline, and will essentially be lost forever.

The Game Reward scheme enabled customers to earn points on qualifying purchases, which could then be used to reduce the cost of future purchases.

Game Elite, a premium version of the scheme which included special monthly offers and entry into prize draws and promotions, is also closing on Wednesday.

If customers purchased a Game Elite membership on a monthly basis, it will expire on the day that their next monthly direct debit payment would have been taken out.

Customers with 12-month memberships will have their membership cancelled on July 31, unless it automatically expires before this date.

Game’s UK retail businesses are spread over 320 standalone stores and concessions within Sports Direct and House of Fraser, according to Frasers Group, which acquired the company for £52 million in 2019.

In January, Game confirmed plans to end its long-running pre-owned video game business.

More recently, it was claimed that Game was cutting an unspecified number of jobs as it moved most non-managers to zero-hours contracts.