Pokémon Center London pop-up store reservations are now open

The Pokémon Company has announced that reservations are now open for the Pokémon Center pop-up store at the 2024 Pokémon Europe International Championships.

The event, which will take place in  ExCeL London from April 4 to April 7, will allow attendees and members of the public to purchase a variety of premium Pokemon merchandise and exclusive International Championships products not available elsewhere.

Fans looking to attend can secure a reservation spot at the official registration site. 

The store will be open from 10am until 8pm from Thursday, April 4 until Sunday, April 7. The store will close at 4pm on Sunday.

The last Pokemon Center pop-up store in the UK was during the 2023 Pokemon Europe International Championships. Special merchandise featuring Eevee’s evolutions was released to huge demand during this event.

The pop-up Pokemon Center was also in London in August 2022, during the Pokemon World Championships. VGC attended the event, and while the first two days saw shelves fully stocked, as it continued some items, including the highly in-demand London exclusive Pikachu plush, sold out.

The store will be open to the general public and will not require a competitor or spectator badge to enter.