Microsoft backs up Geoff Keighley after he ignited console warrior outrage over the Gears of War: E-Day trailer

Over the weekend, ubiquitous gaming event producer and host Geoff Keighley tweeted about the surprise reveal of Gears of War: E-day that closed out the Xbox Games Showcase. «The great Gears of War piece was a CG from Blur Studio,» Keighley said, «using in-game assets from UE5.» Now, you might read that tweet and think, as I did, that it was an innocuous attempt to provide additional context for a cool trailer. That's because you and I are reasonable people. Unfortunately for Keighley—for society in general, perhaps—he'd stepped on a console war landmine. 

The great Gears of War piece was a CG from Blur Studio, using in-game assets from UE5.Game info: Gears of War: E-Day is the next mainline game in the Gears of War universe, set during the pivotal Emergence Day. Fourteen years before Gears of War, war heroes Marcus Fenix and Dom…June 9, 2024

As an exercise, I'll give you a moment to decide for yourself where Keighley was «downplaying the hard work of developers,» as accused by the replies that had started to flood in over the ensuing hours. If you're stumped: It's because, while the trailer was labeled on-screen as «in-engine footage,» Keighley had called it «CG.»

You could argue that, by calling the trailer «CG,» Keighley was attempting to minimize The Coalition's technical prowess by equating the in-engine footage with a pre-rendered trailer. You could, but I wouldn't—particularly because, despite the impression that a lot of those replies seemed to operate under, «in-engine footage» doesn't necessarily mean «rendered real-time and in-game.»

The conversation quickly went off the rails, and more information was sorely needed: Was it pre-rendered or not? Xbox marketing director Guy Welch replied with a clarification that didn't quite clarify enough: «Blur developed the trailer hand-in-hand with our team using Unreal Engine 5,» Welch said. «The trailer is developed with in-game models, textures, environments, and props that players will see in the final game.»

The