Meta Aims To Be The ‘Android’ Of The AR/VR Industry, Hoping The Vision Pro Will “Reinvogorate” Its Efforts In Metaverse

Apple is set to launch the Vision Pro headset on February 2, as pre-orders began earlier this month. Based on pre-orders, Apple sold more headsets than originally anticipated, and expectations keep increasing as the launch nears. Meta has been operating in the AR/VR field with its Quest lineup for a while and sees the Vision Pro as a potential competitor. However, Meta is hopeful that the Vision Pro will "reinvigorate" its efforts in the metaverse, aiming to be the 'Android' of the AR/VR world.

Meta believes the Vision Pro will "validate" its existing business and draw more consumers

While we have initial speculations, it remains to be seen how the Vision Pro is perceived in the industry as far as the use case is concerned. Apple's Vision Pro is significantly more expensive than the Meta's Quest lineup, but cheaper options are in the works to streamline the product lineup. However, the market is yet to reach an equilibrium based on whether the $3,499 price tag is justified compared to its utility. Note that the headset is still new, and the developers will take their time adapting to the new hardware and developing proper use cases. However, Meta remains hopeful as the Vision Pro would "reinvigorate" the metaverse.

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The news comes from The Wall Street Journal, suggesting that people familiar with the subject claim that Meta hopes the Vision Pro will strengthen and bolster its $50 billion efforts in the metaverse. The Meta Quest lineup would have immense pressure from Apple's Vision Pro, and it could open new doors for users as competition increases. Both companies would explore the competition and offer users their own set of features. This will improve the experience and offer more diversity to the end user.

Up until now, Meta has been playing alone in the AR/VR field with little to no competition and hopes to be the 'Android' of the category. The Quest lineup could