Could World of Warcraft on console finally be happening?

In the autumn of last year, Holly Longdale, the executive producer and vice president of World of Warcraft, made headlines by saying the team talks about putting WoW on console «all the time». It's a question the company has been asked repeatedly over the game's near 20-year lifetime, and it's an answer we've heard before, but it gained new momentum in light of Microsoft's recently completed acquisition of Activision Blizzard. When better to bring the game to Xbox than now?

I had a chance to put the question to Holly Longdale again at a World of Warcraft: The War Within expansion event in London this week. Should people finally get their hopes up?

«I mean...» Longdale began, cagily.

The War Within Features Overview | World of Warcraft What's coming to World of Warcraft in the 10th expansion, The War Within.Watch on YouTube

Remember, console online infrastructure has come a long way since World of Warcraft launched in 2004/5. Today, many MMOs exist happily on consoles as well as on desktop computers — Final Fantasy 14 and Black Desert Online to name a couple. And, of course, there are many more massively multiplayer games on console now besides traditional MMOs, led by the likes of Fortnite. Online worlds on consoles are not, in other words, uncommon any more.

After a pause, Longdale answers. «I will say nothing's impossible,» she told me, smiling. «I can't say anything more than that.» Then, she laughed. She started to say something after this but then stopped herself before I could make out what she was saying. «No, that's all I'll say,» she said, and then laughed again.

World of Warcraft already has controller support, of course. It's been available for a few years, introduced in expansion Shadowlands — not primarily as a play for the console market but more by way of improving accessibility options and broadening the ways people could interact with the game. It means, though, that hurdle has been at least partially cleared.

The remaining hurdle, I expect, is