Baldur's Gate 3 Boss Responds to Ubisoft's 'Owning Games' Comment

The Baldur's Gate 3 creative director, Swen Vincke, stated that acquiring good video game content might be more challenging if subscriptions become the dominant model in the industry. The Baldur's Gate 3 creative director's comments were in response to recent statements from a Ubisoft executive who suggested that gamers may need to adjust to not owning their games as video game subscriptions gain popularity.

In recent statements from Ubisoft's director of subscriptions, Philippe Tremblay, he acknowledged the growth of subscription services in gaming but noted a slower shift away from owning physical copies. Tremblay emphasized the importance of gamers becoming «comfortable» with not owning their games and anticipated that embracing subscription models would ensure continued access to games. Additionally, he highlighted the flexibility of streaming in conjunction with subscription services, allowing users to pay only when needed.

In response to Tremblay's statements, the creative director of the award-winning Baldur’s Gate 3 emphasized the enduring importance of content in the gaming industry. He stated that while content remains king, the dominance of subscription models could pose challenges. Vincke expressed concern that subscription dominance might grant too much power to a select group in deciding which games make it to market. He stressed the value of a direct connection between developers and players, suggesting that bypassing a board's approval allows for creative idealism to thrive. Vincke wrote, «It’s going to be a lot harder to get good content if subscription becomes the dominant model and a select group gets to decide what goes to market and what not.»

Vincke also acknowledged he’s not opposed to the subscription business model in terms of cost/benefits. However, given the current situation where developers are all dependent on a select group of digital distribution platforms and discoverability, he believes that this could lead to a monopoly of