As the Borderlands movie slides into oblivion and Risk of Rain 2's new DLC burns, Gearbox CEO Randy Pitchford compares himself to The Beatles, who he says only "had a 25% hit rate"

Having posted his way through the Borderlands movie's $-90 million box office takings, Gearbox CEO Randy Pitchford seems to be doing exactly the same thing with the company's latest tight spot.

While the reveal of Borderlands 4 has been hailed as Randy Pitchford's ultimate "big brain move" in its attempt to distract from the abysmal failure of the Borderlands movie, it doesn't really change the fact that the movie lost nearly $90 million of its $110 million budget. And unfortunately, any goodwill Pitchford may have garnered by announcing the sequel appears to have been burned away by the release of the latest Risk of Rain 2 DLC. The first expansion to have been released by Gearbox since it purchased the IP has been plagued by technical issues, and the company is getting chewed up on social media.

Cue Randy Pitchford heading back to Twitter, celebrating Risk of Rain 2's charge up the Steam charts. Some players, however, weren't particularly impressed that Pitchford appeared to be taking credit for the efforts of original developer Hopoo, and a bit of a spat ensued, culminating in one response from a player who said that while they assumed Risk of Rain could still be good, they doubted Pitchford's "judgement and shot calling ability to do anything good anymore."

I’m going to keep making stuff. I wish everything could be a hit, but that is not how it works. The greatest musical act of all time, The Beatles, had a 25% hit rate. I’m sure every song they recorded was done with love and commitment to the art and belief in the quality of…August 28, 2024

Pitchford's response is poetry. "I'm going to keep making stuff," he said. "I wish everything could be a hit, but that is not how it works," he continues, before invoking "the greatest musical act of all time, The Beatles," who he claims "had a 25% hit rate." Pitchford concludes his invocation by asserting his assuredness that "every song they recorded was done with love and commitment to the art and belief in the quality of