Apple Is Said To Have Employed ‘Disingenuous’ Marketing For The iPhone 16, As The Hardware Is Not ‘Meaningfully’ Better For Running On-Device AI Features

The iPhone 16 lineup does not flaunt a killer redesign, and the majority of the changes introduced by Apple are on the inside and were implemented to address the complaints that iPhone 15 owners experienced. So what selling point can the technology giant bank on to ensure it ships a healthy iPhone 16 units this year? Apple Intelligence, of course, but the company’s slew of on-device and cloud-based generative AI features are not expected to arrive until the next major software update. Additionally, a new report states that the firm may have resorted to disingenuous marketing of the iPhone 16 because the hardware is not all that impressive to run those features.

New report states that the chipset and other hardware in the iPhone 16 series are not necessarily better at running Apple Intelligence, but 8GB RAM is a key upgrade

We have previously voiced our concerns over the 8GB RAM count that is now consistent with all iPhone 16 models. What Apple should have done was bring 12GB to the ‘Pro’ models, but at least we do not have to wait a long time because the memory upgrade is slated to arrive next year with the iPhone 17 release. Regardless of what we think, Bloomberg’s Mark Gurman mentions in the latest edition of his ‘Power On’ newsletter that 8GB RAM is the key factor to running Apple Intelligence, as it is the bare minimum required to run AI features.

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However, he does downplay the remaining specifications, believing that the A18, A18 Pro, and other internals are not meaningfully different, suggesting that the A17 Pro might have been sufficient to fire up Apple Intelligence. Gurman also states that if the company believed that the hardware changes were a selling point, its marketing would have been focused on this aspect instead of the disingenuous tactics used to hype up the iPhone 16.

Given that an iPhone 15 Pro and iPhone 15 Pro Max are also capable enough to run Apple