A 24-hour free giveaway sent Steam's new viral co-op mega-hit to the moon, with 6.2 million owners after its first day

Smash-hit co-op horror game Content Warning is now a certified viral mega-hit, with over 6.2 million players claiming the game for free at launch.

Content Warning released on Steam earlier this week, a co-op horror game that's effectively billed as Lethal Company, but if you were a bunch of YouTubers attempting to get famous or die trying. Surprisingly, Content Warning launched with a 100% discount, making it free for the first 24 hours for anyone to claim it on Steam.

Publisher Landfall's gamble looks to have paid off big time. Data tracker SteamDB has Content Warning's peak concurrent player count sitting at just north of 200,000, a staggering feat for an indie game that literally no one had heard of before it launched merely 48 hours ago.

Furthermore, Landfall Publishing has announced that Content Warning has now been claimed for free by over six million players. That's 6.2 million players, to be precise, all of which combined for the smash-hit peak concurrent player count of 204,439. For a little context, that's nearly half the peak concurrent player count of Helldivers 2, arguably the hottest game of 2024 so far.

Content Warning is now paid after getting claimed for free by over 6 million players!