'Now it is war': Elon Musk and Twitter accuse an advertising alliance, which includes EA and Twitch, of conspiring against the platform and breaking US antitrust law
In an attempt to salvage the fortunes of Twitter, the company that continues to be Elon Musk's worst spontaneous purchase has sued an advertising alliance, the World Federation of Advertisers, as well as specific companies like Mars and Unilever, over a conspiracy to give the platform the cold shoulder.