Even though Apple didn't have an official presence at CES 2024 in Las Vegas, the trade show still had a whole area dominated by mixed reality tech. One of the most popular booths there was none other than Xreal (formerly Nreal), which decided to ride on the Apple Vision Pro hype train and unveil its latest AR glasses, the Xreal Air 2 Ultra, in Las Vegas. The Chinese firm claims that its latest headset makes «an affordable alternative to» the likes of the $3,499 Vision Pro, though it's currently priced at $699 — a tad more than the $499 Meta Quest 3 — as Xreal attempts to lure developers into its ecosystem.