European Consumer Organization alleges game companies including Activision, Electronic Arts, Epic, and Ubisoft are 'tricking' consumers with premium in-game currencies
The European Consumer Organization, along with 22 member organizations from 17 countries, has filed a complaint with the authorities who enforce EU consumer protection laws accusing Activision Blizzard, Electronic Arts, Epic Games, Ubisoft, and other major game companies of «purposefully tricking consumers» with in-game currencies that are «used to confuse and disconnect consumers from the real value of their in-game spending.»