Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
Larian publishing director Michael Douse reckons video game marketing is a thing of the past."
Michael Douse in gaming news
Slay the Spire co-creator advises that 'taking risks is actually the least risky thing you can do,' arguing for the appeal of 'hyper-engaging' games
Casey Yano, co-founder of Slay the Spire developer Mega Crit, quit his job several years ago to work on the deckbuilder that would eventually earn a 92% from PC Gamer and a 97% overwhelmingly positive rating on Steam. It wasn't a smash hit at first, when it launched in early access, but as Slay the Spire picked up attention it eventually became the inspiration for dozens more singleplayer deckbuilding roguelikes. Many of those games have also been successful, but the surprise breakout of this year's Helldivers 2 and its unique approach to a live service shooter prompted PC Gamer's Evan Lahti to ask to what extent developers should be trying to capitalize on whatever's currently trendy.
'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
During Baldur's Gate 3's trip around the award circuit winning every major GOTY trophy there is, the developers at Larian have taken some of their stage time to criticize corporate greed and mass layoffs. In the wake of its massively successful self-published game, Larian hasn't been shy about pointing the finger at what it sees changing—and going wrong—in the games industry. Larian publishing director Michael Douse brought that same energy to a recent PC Gamer roundtable interview, confidently stating «marketing is dead» in a discussion with other prominent game developers.
Baldur's Gate 3 publishing director says the CRPG's latest players' choice win is proof that "a developer is not a dispensable asset"
Baldur's Gate 3 had a very successful night at the BAFTA Game Awards, taking home not just the Best Game award, but also accolades for the best music, narrative, and even players' choice. Speaking about the players' choice win, the CRPG's publishing director, Michael Douse, says it's "a testimony to the fact that a developer is not a dispensable asset."
Baldur's Gate 3 publishing director compares success of the "f***ing CRPG" to Palworld, says "it's not rocket science" why the survival game is doing so well
There's no denying Baldur's Gate 3's massive popularity, and its director of publishing, Michael Douse, has drawn comparison between it and the survival crafting game Palworld for finding success with a game that not all investors might have taken a chance on.
Baldur's Gate 3 developer's next game likely early access launch too
Larian, the developer behind hit role-player Baldur's Gate 3, has said it will likely follow the same early access release model for its unannounced next project.
Baldur's Gate 3's physical edition blends in with all the other classic D&D RPGs perfectly as Larian "was very specific" about how it should look
At long last, Baldur's Gate 3's physical PC Deluxe Edition has begun making its way into fans' hands, and for anyone who loves filling their shelves with games, this one is an absolute beauty. Especially if you're someone who already owns boxed editions of other classic Dungeons & Dragons RPGs.