Roku has filed a patent for your TV to detect when you're paused and play 'relevant ads'. Nope, no thank you, not for me I'm afraid
Advertising seems to be everywhere. A necessary evil, perhaps, as our free time is gradually monetised in an effort to make those delicious bucks, pounds and Australian dollary-doos, and companies expect to, shock horror, make some cash from their users. However, if you thought you were safe from overt advertising while watching an ad-free streaming service or playing a game, Roku has different ideas. The company has filed a patent that would allow its TVs to detect when you're paused while using an HDMI connected device, and show you a lovely targeted advert.
