Google has changed its mind about dropping support for third-party cookies in Chrome, after years of trying to make it happen
For a while, there was a moment when it looked like Google was going to do what appeared to be the right thing and depreciate support for ad-tracking third-party cookies in its Chrome browser. But after much deliberation with regulators, publishers, and members of the advertising industry, the decision is being dropped in favour of giving the end user the means to «make an informed choice that applies across their web browsing.»