Microsoft Offered To Sell Its Bing Search Engine To Apple In 2018, But Quality Issues Meant That There Was No Way Google Could Be Competed With
An opportunity went up in smoke for Apple when Microsoft pitched it to acquire its Bing search engine in 2018, according to court documents from Google’s antitrust lawsuit. However, the Cupertino giant passed on the chance to have its own search engine, reportedly believing that Bing was riddled with search quality issues. Microsoft has also attempted to persuade Apple to make its search engine default in the Safari web browser, but the company has been met with a similar response.
