PlayStation has a secret weapon up its sleeve: the Hero Project
The video game industry is changing. As financial growth stagnates, companies like PlayStation have experimented with ways to adapt as markets and trends change. Where it was once able to rely on its first-party blockbusters to build and maintain an audience, it is looking more likely that it will need to invest in new strategies to prepare for the ways the industry is shifting. We see this with a bigger push into live-service and mobile games, but there’s another initiative that isn’t going to pay dividends in the near future but could set the groundwork for future success: the Hero Project.
