This Nier: Automata wine has been existentially-aged by being forced to listen to the game's soundtrack on loop
Games get a lot of tat attached to them to bump that bottom line—boring t-shirts, $45 posters for unreleased games, the works. Sometimes you'll get diamonds in the rough that genuinely give you something cool, but there's a secret third option between tat and genuine novelty: Ordinary things executed with such perfect marketing fiat that you've just gotta throw your hands up and say shoot, you got me.