Gen Z and Gen Alpha crave games with 'more meaning' and 'personalisation across everything' according to PlayStation exec—who implies that (you guessed it) AI is the answer
Sony's been on a bit of a bender with AI stuff recently, huh—as I'm sure a recently-misrepresented Neil Druckmann will tell you. AI—or I should specify, generative AI—may prove valuable in game development, but as with a lot of new technologies the actual use cases devs are finding clash severely with the executive pipe dream of paying fewer voice actors and writers in the name of «reactivity».