New Barbie Video Game Announced
There is a new Barbie mobile game on the way, and it will be released relatively quickly. Fans of the 2023 movie may have something to look forward to, along with fans of the Barbie brand altogether. Zynga-owned developer Rollic is attached. Last July, Greta Gerwig's Barbie went on to make $1.4 billion. It is easy to understand why Mattel wants to capitalize on the success of Barbie, as the movie appears to have revitalized interest in the Barbie, and Mattel brands and there is plenty of material to draw from.