There was a guy dressed like an Assassin's Creed character doing parkour while carrying the Olympic Torch in Paris, which was somehow one of the tamer parts of the opening ceremony
The internet was abuzz about metal band Gojira's Olympics opening ceremony performance suspended high on the walls of a French Chateau, but as reported by Eurogamer, the celebration also featured an equally surreal bit of videogame marketing woven through the whole shebang: A masked torchbearer dressed like Arno from Assassin's Creed Unity, parkouring about with the blessings of franchise creator Ubisoft.