As Borderlands 4 eyes Steam, Gearbox boss Randy Pitchford addresses prediction Steam may be "dying" by now: "I’m a Steam customer, but sure wish they had more and better competition"
Five years ago, Gearbox boss Randy Pitchford predicted that, "when we look back at Steam in five or 10 years, it may look like a dying store and other, competitive stores, will be the place to be," alluding primarily to the then-fresh Epic Games Store and its more generous developer revenue split. Cut to today and not only is Steam quite lively, Borderlands 4 is eyeing Steam and the Epic Games Store, whereas Borderlands 3 was briefly an Epic exclusive. As some onlookers readied their eggs, Pitchford addressed his inaccurate prediction online, defending his stance as pro-competition.