US government denies ESRB's AI-powered face-scanning 'age estimation' proposal, but it's probably not gone for good
In 2023, the Entertainment Software Rating Board, along with digital identity company Yoti and «youth marketing solutions» provider Superawesome, filed a proposal with the FTC for a new «verifiable parental consent mechanism» called Privacy-Protective Facial Age Estimation. The FTC has now issued its response to that proposal, and the answer is «no»—for now.